The payoffs of the co-creative enterprise are greater productivity and creativity, lower costs and employee turnover, and new business models and sources of revenue. Virtually all companies worry.. Co-Creation adds extra economic value to businesses, especially young consumers have evolved new habits and want more involvement towards the final product. Continuous contact and dialogue between consumer and product is important. An element commonly found in co-creation is consumer dialogue, for example through social media.

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This is encapsulated in Jezamine's reflection that co-creation is a "mindset which stems from a genuine love for one's fellow living beings… a deep desire to understand and enable one another.". Common to each of their understandings of co-creation is the need for a shared goal.. Co-creation is a game-changing approach that unites businesses, employees, customers and other stakeholders in an inclusive process of value generation. This method encourages creativity, enhances customer satisfaction and enables business expansion. Regardless of the size or global standing of a company, co-creation presents a distinctive.